The assistant inside Goatavogoat
In private beta · 0 on the list

Ask it anything about money you’re about to spend.

goat already has your list, your wallet and the four stores you actually go to. Ask it a question and the answer comes back with a store name, a shelf count, an aisle number and a dollar figure — plus the one thing it hasn’t checked yet.

  • goat is free — Pro only lifts the caps
  • Founding-member pricing, for life
  • First wave of invites
0 questions answered in private beta3.1s median answer with a live store call

Help me find a good deal on shampoo

Tuesday 8:06am · Austin, TX

Help me find a good deal on shampoo
You buy Olaplex No.4 about every seven weeks. It's $16.20 at Target right now with Subscribe & Save plus RedCard — that's 46% off and the lowest it's been in 14 months. The 2-pack at Costco works out to $18.40 a bottle, so Target wins unless you want a year of it.
Olaplex No.4 bond maintenance shampoo bottle
Olaplex No.4 · $16.20
Target · was $30 · 46% off
71
Tools runPrice historyBuild the stack
Asked in the last two minutes

Is the Ninja fryer still at Mueller?

4 on the shelf, aisle D14 — I checked 40 seconds ago.

Austin, TX · 12s ago

0answers yesterday62% named a store, 32% a card
8tools goat runs for youall of them in your own hands too
5free live store checks a dayeverything else is uncapped
Two questions, start to finish

The magic is in the second sentence.

Anyone can answer “find me a deal on shampoo.” The useful part is the sentence after it — the store, the shelf count, the fourteen-month low, and the two things that would change your mind. These are the two exchanges goat was built around.

Find the items from my home improvement list near me

Tuesday 7:42am · Austin, TX · 9-item list

Find the items from my home improvement list near me
All 9 items are stocked within 6 miles. Home Depot on Airport has 6 of them and two are on clearance — the Ryobi kit rang up at $0.01 for three people this morning. Lowe's has the vanity $80 cheaper. Buying it split across those two saves $214 versus one trip.
Ryobi 18V drill and driver kit box
Ryobi 18V kit · $0.01
Home Depot · Airport · bay 42
99
Is the vanity worth driving for?
$80 saved for a 14-minute detour, and it's the last one at that store. I'd go. Want me to watch the Home Depot one in case it drops below Lowe's before Saturday?
Tools runRun my listCheck a storePrice history

Round Rock hasn't reported inventory since Sunday. goat left it out of the $214 rather than average a four-day-old count in.

Help me find a good deal on shampoo

Tuesday 8:06am · 7-week repurchase cycle

Help me find a good deal on shampoo
You buy Olaplex No.4 about every seven weeks. It's $16.20 at Target right now with Subscribe & Save plus RedCard — that's 46% off and the lowest it's been in 14 months. The 2-pack at Costco works out to $18.40 a bottle, so Target wins unless you want a year of it.
Olaplex No.4 bond maintenance shampoo bottle
Olaplex No.4 · $16.20
Target · was $30 · 46% off
71
Anything cheaper that actually works?
The community rates K18 and Redken Acidic Bonding as the closest at this price. Acidic Bonding is $12.80 at Ulta with the 20% code that's live until Sunday. 412 people in Hair have compared the two — 61% stayed with Olaplex.
Tools runPrice historyBuild the stack

The 20% Ulta code is community-reported and expires Sunday. goat re-tests it at checkout before it tells you it works.

Get early accessSee what it hunts in-storeBoth ran on a beta account with four stores, four cards and one nine-item list already set.
Anatomy of an answer

Every sentence has a source

Here is that first reply again, with each claim traced back to the tool that produced it. Five of the six are checkable numbers. The sixth is the gap — and the gap is amber, because friction never gets to wear the color of a saving.

Find the items from my home improvement list near me

Tuesday 7:42am · 3 tools · answered in 3.1s

All 9 items are stocked within 6 miles1. Home Depot on Airport has 6 of them and two are on clearance2the Ryobi kit rang up at $0.01 for three people this morning3. Lowe's has the vanity $80 cheaper4. Buying it split across those two saves $214 versus one trip5. Round Rock hasn't reported since Sunday, so I left it out6.

1run my list

Your list, not a generic one

9 items you added on Mar 14, priced against the 6-mile radius you set in Setup. No item was invented and none were dropped.

2check a store

A live inventory call

Home Depot's own endpoint, polled 4 minutes before the answer. On-hand count, bay number, and the time it was read.

3community

96 confirmations, 3 in your metro

Penny prices never show on a shelf tag. This one came from scans posted 12 minutes earlier by contributors at 94–99% accuracy.

4price history

Compared across retailers, not just listed

$298 at Lowe's against $378 at Home Depot, both read today. The $80 is a subtraction you can check.

5the math

The number that decides the trip

$214 is the whole basket split two ways versus the cheapest single store — a 14-minute detour, stated up front.

6the gap

What it did not check

Round Rock's feed has been stale since Sunday. goat says so instead of quietly averaging it in. Amber, because a gap is friction, not a saving.

Cards attached to the answers on this page
How the penny list gets verified →
Ryobi 18V drill and driver kit box

Ryobi 18V drill/driver kit

99100%
$0.01$99.00

Home Depot · penny list · scan to verify

▲ 1.4k · 96 confirmed · 12m

Ninja 4qt air fryer, front three-quarter

Ninja air fryer, 4qt

9486%
$17.98$129.00

Target · 3 stores near you

▲ 412 · 38 confirmed · 2h

Olaplex No.4 bond maintenance shampoo bottle

Olaplex No.4 shampoo, 8.5oz

7146%
$16.20$30.00

Target · S&S 15% + 5% RedCard

▲ 96 · 12 confirmed · 3h

The tool rack

goat runs the same tools you can run yourself

There is no hidden model doing something you can't audit. These eight tools sit under your own thumb in the app, with the same inputs and the same output. goat's only advantage is that it runs them in the right order without asking you twelve questions first.

Scan a barcode

Real shelf price, clearance status, and what it sold for last month

scan 0-49206-91243-7$17.98 · clearance · was $129.00 · 4 on shelf D14

Beats the shelf tag when the tag is stale — the register price is the one that counts.

Check a store

Live on-hand count and aisle at any location you name

store target/mueller "ninja 4qt"4 on hand · aisle D14 · read 9:41am

One of your 5 free live calls a day. Batched overnight after that.

Resale comps

Sold prices, fees, sell-through — profit after everything

comps "ninja af101" 30d62 sold · median $68 · fees $15.40 · net $34.62

Sold listings only. An asking price is not a comp.

Best card for this

Which card in your wallet earns most on this exact purchase

card $2,400 home-improvementInk Preferred → finishes the $8k bonus · +120k pts

Ranks every card you told it you hold, against this exact merchant category.

Build the stack

Portal, code, gift card and card offer in the right order

stack homedepot $4129.4% gift card → 12% portal → 5% card = $108.77 back

Order matters. Buy the gift card after clicking through, not before.

Price history

90-day line, all-time low, and whether this is actually a deal

history "airpods pro 2 usb-c"$149.00 · all-time low · 18 checks · last low $189

The answer to 'is this actually a deal' is a chart, not an adjective.

Run my list

Every item on your list, priced across the stores near you

list run "home improvement" 6mi9 items · 3 stores · $214 saved by splitting the trip

Your list, priced across every store inside the radius you set.

Watch this

One rule shape for a product, a store, a drop or a bonus

watch sb-dunk restockpolls SNKRS every 20s · 9 min median warning

The same rule shape watches a product, a store, a drop or a bonus.

Put goat on my listSee how the watches workEvery tool answer carries a timestamp. If it’s older than six hours, goat says so in the sentence.
82+ retailers · 58 with shelf-level data

It can name the store, not just the website

“Check every Target within 10 miles” is a real instruction, not a figure of speech. goat resolves store names, reads on-hand counts where the retailer publishes them, and falls back to community scans where they don't.

TATarget
WAWalmart
HDHome Depot
LOLowe's
COCostco
SCSam's Club
BJBJ's
KRKroger
PUPublix
ALAldi
H-H-E-B
SASafeway
WFWhole Foods
TJTrader Joe's
MEMeijer
WEWegmans
DGDollar General
DTDollar Tree
FBFive Below
FDFamily Dollar
BLBig Lots
AMAmazon
EBeBay
BBBest Buy
MCMicro Center
BHB&H Photo
NENewegg
APApple
NINike
ADadidas
FLFoot Locker
JSJD Sports
NBNew Balance
SNSnipes
AYAlo Yoga
LULululemon
DIDillard's
NRNordstrom Rack
MAMacy's
KOKohl's
JCJCPenney
TJT.J.Maxx
MAMarshalls
RORoss
BUBurlington
GAGap
ONOld Navy
ARAritzia
ABAbercrombie
ZAZara
UNUniqlo
SESephora
ULUlta
BBBath & Body Works
CVCVS
WAWalgreens
RARite Aid
WAWayfair
IKIKEA
AHAce Hardware
TSTractor Supply
REREI
DSDick's Sporting Goods
ASAcademy Sports
BPBass Pro Shops
CACabela's
GAGameStop
PMPop Mart
UMUS Mint
BNBarnes & Noble
BUBuild-A-Bear
LELego
MIMichaels
JOJoann
HLHobby Lobby
PEPetco
PEPetSmart
STStaples
ODOffice Depot
AUAutoZone
HFHarbor Freight
MEMenards
More exchanges

Same voice, four other kinds of money

A card bonus, an award seat, a grocery run and a $200 budget. Four different tool chains, one shape of answer: a number, a name, a reason, and the thing it decided to leave out.

In this sectionCards2 toolsAward travel4.6sGroceries6 real lowsBudgeting$187.40

Which card should I put this on?

Thursday 6:15pm · $2,400 flooring

Which card should I put this $2,400 flooring on?
Your Ink Preferred is at $3,100 of an $8,000 spend with 41 days left — put it there and you finish the bonus. That's 120k points, worth about $1,560 at the Hyatt transfer rate that's live through Sunday. Second best is 5% at Home Depot on the store card, worth $120.
Business credit card on desk surface
120k after $8k spend
Ink Preferred · 41 days left
88
Tools runBest card for thisBuild the stack

goat has never seen a card number. It knows the four cards you told it you hold and the bonus dates you typed in.

Get me to Tokyo in business for under 80k

Saturday 11:20am · 214k Amex points

Get me to Tokyo in business for under 80k points
ANA has 60k round trip out of JFK on four October dates — that's the cheapest business to Japan that exists and it's bookable through your Amex balance. Two seats each on Oct 8 and Oct 22. The 30% Hyatt bonus doesn't help here, but transferring to Virgin does.
Business class suite window seat
JFK→NRT business · 60k
ANA · 4 dates open
72
Watch it for a seat on the 15th
Watching. I poll the airline directly, so you'll hear from me the minute a seat opens — not when a blog writes it up.
Tools runWatch thisPrice history

Award space moves hourly. This answer is a snapshot; the watch is the part that actually gets you the seat.

What's actually worth buying this week?

Sunday 9:04am · H-E-B + Target

What's actually worth buying this week?
Six things on your list hit a real low: chicken thighs at $1.79/lb at H-E-B (12-month low), the Dawn refill at CVS is free after ExtraBucks, and the diapers you buy are 34% off at Target with the Circle offer stacked on S&S. Skip the coffee — it's 'on sale' at the same price it's been all year.
Tools runRun my listPrice history

Two of the six prices came from the overnight batch, not a live call. goat labels those in the app.

Build me a shopping list under $200

Sunday 9:11am · 23 items

Build me a shopping list under $200 for this week
$187.40 across H-E-B Hancock and Target Mueller — 1.4 miles apart, one stop each. Ground beef is $3.48/lb, the lowest since February. The Kirkland detergent is $4 off through Saturday. I swapped the branded cereal for the store label: same first four ingredients, $2.80 less a box, and 61 people in Grocery say they can't tell.
Grocery cart with a week of shopping, overhead
Week list · $187.40
23 items · 2 stores · $12.60 under your $200 cap
84
Anything I should wait on?
Paper towels and the olive oil — both are mid-range and both have dropped in the last week of the month for three months running. That's $18.60 you can hold. I'll ping you when either moves.
Tools runRun my listBuild the stackPrice history

Prices come from the 4:00am batch and are re-read when you arrive. If the register disagrees, scan it and goat corrects the list.

Honesty

A limit has to look like a limit

Live store calls cost money, so the free plan gets five a day. That cap is amber everywhere it appears — in the chat, on the card, in the meter. It is never dressed up as a feature, and it never borrows the green that means you saved something.

Worth flipping these?

Wednesday 4:48pm · scanned in aisle D14

Worth flipping these?
Sold comps are $62–74. At $17.98 plus fees you'd clear about $34 each. Mueller has 4; S Lamar I haven't checked.
Ninja 4qt air fryer, front three-quarter
Air fryer $17.98 · D14
4 left · 86% off
94
Check S Lamar
That's your last live check today on the free plan. I can batch it overnight, or Pro lifts the cap.
Tools runScan a barcodeResale compsCheck a store

“S Lamar I haven't checked” is the whole design. goat would rather hand you a shorter answer than a confident wrong one.

Live store lookups · free plan
resets 12:00am

4 of 5 used today

Past five, goat stops calling stores live and batches them into the 4:00am run, then messages you with what actually changed. It says which answers came from the batch. Pro lifts the cap to unlimited.

Always free, never capped
Price history and all-time lowsWhich card in your wallet winsStack order for any cartRunning your list against cached pricesResale math on anything you scanWatches — as many as you want
Things goat says out loud
  • I stopped at two stores. That was the last live call today.
  • That price is 6 hours old — worth a call before you drive.
  • Nobody has confirmed this tag in 3 days. Treat it as a maybe.
  • Costco doesn't publish inventory. Nobody can see that shelf but you.
  • This is the third 'lowest price ever' this quarter. It isn't one.
  • I'd skip it. $9 saved is not worth a 30-minute round trip.
Founding members

Ask it the question you were going to Google.

Day one starts with a setup screen: four stores, the cards you hold, one list. After that the first thing you ask comes back with an aisle number instead of a search results page.

One launch email. No trial clock, no credit card.

Transparency

What goat knows about you, in plain language

This panel is a real screen in the Me tab. Not a settings page with eleven toggles — a list of sentences, each one saying what goat believes, where it got it, and when. Every line has a delete button, and deleting one changes the next answer in a way we tell you about before you press it.

Me → What goat knows
8 lines · last updated 2h ago

You shop Target Mueller, H-E-B Hancock, Home Depot Airport and Costco Southpark

Learned from 41 scans and 12 store checks · since Mar 2

You buy Olaplex No.4 about every 7 weeks

6 purchases you logged from a receipt · since Jan 18

Your wallet: Ink Preferred, Sapphire Preferred, Target RedCard, Amex Gold

You picked these in Setup — no account is connected · since day one

You flip small kitchen appliances and want $30+ net per unit

Learned from 22 comp checks in the last 90 days · since Apr 9

You scroll past anything under 50% off

Inferred from 118 cards you opened and 640 you didn't · since Feb 24

Your home improvement list has 9 items

You added it, and edited it twice · since Mar 14

You don't want Pokémon drop alerts

You replied “stop” to one on Jun 4 · since Jun 4

You shop Tuesday evenings, roughly 6–8pm

A pattern across 31 confirmed trips · since Feb 2

Delete the store line and the next answer stops being local until you tell it again. goat says that before you confirm.

No card numbers, ever

You pick which cards you hold from a list. goat never connects to a bank, never reads a statement, never sees a number.

Nothing here is sold

The list above is the whole file. It exists to make an answer specific to you, and it is never packaged for anyone else.

Affiliate links are labeled on the card

When a link pays us, the card says so. goat never reorders an answer because of it — the store that is actually cheapest goes first.

The community sets the accuracy scores →

Every shelf claim goat repeats carries the score of whoever posted it. 61k people keep that number honest.

Prompt gallery

Twelve things people ask on day one

In the app each of these is a chip you tap, and it runs against your stores, your wallet and your list. The number beside each is how many people asked that exact question yesterday.

Find the items from my home improvement list near me164
Help me find a good deal on shampoo142
Worth flipping these?236
Which card should I put this on?208
Is this actually the lowest it's been?402
Get me to Tokyo in business for under 80k34
What's the best stack for this cart?96
Check every Target within 10 miles71
Tell me when the SB Dunk restocks118
What's worth buying this week?344
Is the warehouse deal worth the risk?26
Build me a shopping list under $20088
20weeks of closed beta, across six cities
0questions it answered in that time
94%of answers named a store or a card
0on the launch list
The people who used it

They kept asking it things we didn't plan for

The most-used tool was the one nobody expected: price history, asked as “is this actually the lowest it's been?” — 402 times yesterday alone, more than any other question in the app.

I was in four Facebook groups, two Discords and a text thread. Everything I actually used is one feed now, and the aisle number is right.

ai
aislewalker
Runs a clearance route · Austin, TX
$3,140 saved this year97% accurate

The comps are on the card. I stopped opening a second app to work out whether a $17 air fryer was worth the drive.

fl
flipcity
Full-time reseller · Columbus, OH
$828 profit in August94% accurate

I gave goat my list. It priced all nine things across three stores and told me which two trips were actually worth making.

pe
pennywise
Two kids, one budget · Phoenix, AZ
$1,412 saved this year91% accurate

It knew my 5/24 dates and told me to hold. The 150k landed nine days later. That's the whole product.

st
statement
Points obsessive · Chicago, IL
412k points earned96% accurate

It tells me when the 'sale' is the same price it's been all year. I trust that more than the deal itself.

ca
cartsmart
Grocery run captain · Tampa, FL
$61 a week, average89% accurate

The seat alert polls the airline, not a blog. I got two ANA business seats on a Tuesday afternoon.

mi
milesahead
Award travel planner · Seattle, WA
Tokyo for 60k98% accurate
Why not just use a chatbot

The difference is the live call

A general assistant is very good at language and structurally unable to see the shelf at your Target. A deal site can see a price and has no idea which card is in your wallet. goat is the one holding both, and it is the only one of the three that tells you when it came up short.

How many are on the shelf 1.2 miles away

4 on hand · aisle D14 · 38 confirmations
A general AI assistant

Can't see store inventory

A deal site

Online price only

Which of your cards to put it on

Ink Preferred — finishes the $8k bonus
A general AI assistant

Generic best-card advice

A deal site

A referral link

Whether the sale is a real low

90-day line, all-time low, 18 price checks
A general AI assistant

No price history

A deal site

Sometimes, for its own listings

What it hasn't checked

Names the store and the staleness
A general AI assistant

Answers anyway

A deal site

No concept of a gap

What happens after the answer

Watches it and messages you
A general AI assistant

Conversation ends

A deal site

You check back manually

Where the numbers came from

Timestamps, confirmations, accuracy scores
A general AI assistant

Training data of unknown age

A deal site

A submitted post

Questions about goat

The parts people push on

Is goat just a chatbot with a shopping prompt?+

No. goat runs the eight tools in the rack above — barcode scan, live store check, resale comps, price history, card math, stack builder, list run and watch. A general assistant can describe an air fryer. goat can tell you there are four at Target Mueller in aisle D14, that they rang up at $17.98 forty seconds ago, and that comps put your net at $34.62 each.

What happens when it doesn't know?+

It says so, in the sentence, with the store name. "Mueller has 4; S Lamar I haven't checked." A stale feed, a retailer that publishes nothing, a price older than six hours — all of it shows up as amber, because a gap is friction and friction never gets to look like a saving.

How many live lookups do I get?+

Five a day on the free plan. Everything that doesn't require a live call — price history, card math, stack building, running your list against cached prices — is unlimited. Past five, goat batches the calls and runs them at 4:00am, then messages you with what changed. Pro lifts the cap.

Does goat see my bank or my card numbers?+

Never. You pick the cards you hold from a list during setup, and goat does the math from public earning rates and the bonus dates you enter. There is no account connection, no statement parsing and no number stored anywhere.

Can I delete what it has learned?+

Every line in the transparency panel has a delete button, and there is one button that wipes the whole file. Delete the line about your stores and the next answer stops being local until you tell it again — which is the honest trade, and we show it to you when you press the button.

What if goat is wrong?+

Every claim carries a timestamp, a confirmation count and the accuracy score of whoever posted it. Report a bad shelf read and it drops out of the answer within minutes, and the contributor's score moves. The scans that disagree stay visible — you see 38 confirmations and the two that said the shelf was empty.

Does goat work if I only ever buy groceries?+

Yes, and that's most people. Ask it what's worth buying this week and it will tell you six things on your list hit a real low and that the coffee has been "on sale" at the same price since January. The flipping math is there if you want it and out of the way if you don't.

Want the rest of it? The community is where the confirmations come from, cards & bank bonuses is where the wallet math lives, and drops is what the watches were built for.

Launching this fall

Stop guessing before you spend.
Just ask.

Founding members go in first, city by city, before there is a public date. Tell us where you shop and yours moves up the queue.

  • A launch date before it's public
  • Your city prioritized
  • Nothing else in your inbox
0 already in line