Olaplex No.4 bond maintenance shampoo bottle
Olaplex No.4 shampoo, 8.5oz
7146%$16.20$30.00
Target · S&S 15% + 5% RedCard
▲ 96 · 12 confirmed · 3h
For families · $0 saved in year oneGive goat your list.
Give goat your list.
It does the hunting.
Type it the way you’d say it out loud — diapers size 4, two backpacks, chicken thighs, air fryer (ours died). goat prices all nine things across the stores near you, tells you which two trips are actually worth making, and quietly leaves off the “sale” that’s been the same price since February.
$214kept on one week's list9 items, 3 stores
4 mina week, totallist, digest, trip
0coupons clippedthe stack is applied
Handwritten grocery list on a kitchen counter, overhead, morning light
Your listSunday · 9:42pm
- chicken thighs
- diapers size 4
- laundry detergent
- kids sneakers 13 + 2
- 2 backpacks for school
- toilet paper
- shampoo
- ground beef
- air fryer (ours died)
All 9 are stocked within 6.4 miles. Two of them are cheap enough to buy twice.
goat’s answer
Two trips: H-E-B + Target on Saturday, Costco on Sunday. Skip Walmart — it’s $4.10 for 44 minutes of driving.
3 stores · 9 items · 64 min in store
$214cheaper than
one trip
one trip
Watching 9 items · 4 stores
40%
Chicken thighs $1.79/lb — H-E-B Mueller, meat case M2
12-month low · shelf tag changed 2h ago
The list, priced
Nine items. Three stores. $214 in the difference.
This is one real week from the beta — a Sunday-night list, priced Monday morning across the three stores inside a seven-mile radius of Mueller in Austin. Every row shows what you typed, what goat resolved it to, where it's cheapest, and what you'd have paid if you'd just gone to the store you always go to.
Your list, priced9 items · 3 stores · priced Monday, 7:12am
- Boneless chicken thighs10 lb value pack
you typed “chicken thighs”
$1.79/lb — 12-month low. Last time it broke $2: 23 months ago.
H-E-BMueller · meat case M2$17.90$29.90−$12.0040% - Pampers Swaddlers, size 4150 ct super pack
you typed “diapers size 4”
Circle 20% stacked on Subscribe & Save 15%.
TargetMueller · aisle B21$34.79$52.99−$18.2034% - Tide Original liquid132 oz, 96 loads
you typed “laundry detergent”
$0.20 a load. Target's is $0.30 a load this week.
CostcoSouthpark Meadows · aisle 9$19.49$28.99−$9.5033% - Skechers kids' sneakers2 pairs · 13C and 2Y
you typed “kids sneakers 13 + 2”
6 pairs left across the two sizes. Confirmed 41 min ago.
TargetMueller · clearance rack C08$29.98$59.98−$30.0050% - JanSport SuperBreak backpack2 · navy and black
you typed “2 backpacks for school”
Back-to-school reset. Goes to 70% off Sept 8 — but not in navy.
TargetMueller · aisle G14$23.98$55.98−$32.0057% - Charmin Ultra Soft30 mega rolls
you typed “toilet paper”
$0.80 a roll. The 'sale' at CVS is $1.41 a roll.
CostcoSouthpark Meadows · aisle 12$23.99$35.99−$12.0033% - Olaplex No.4 shampoo8.5 oz
you typed “shampoo”
Lowest in 14 months. You buy this about every 7 weeks.
TargetMueller · aisle A04$16.20$30.00−$13.8046% - Ground beef, 80/206 lb tray
you typed “ground beef”
$3.99/lb. H-E-B is $5.94/lb even on the BOGO.
CostcoSouthpark Meadows · meat case$23.94$35.64−$11.7033% - Ninja air fryer, 4 qtAF101 · replacement
you typed “air fryer (ours died)”
Tag ends in .98 — it isn't coming back. 4 on the shelf. $129 on the box; $92.78 is what it has actually held at all year.
TargetMueller · aisle D14 endcap$17.98$92.78−$74.8081%
One trip, no app$422.25
Two trips, with goat$208.25
You keep$214.00
51%Note what isn’t here: no coupon codes to type, no rebate to mail, no cart to build on a website. Six of the nine are things you rebuy anyway; the other three are August. The saving came from where and when, not from buying more.
The Saturday plan
Two trips worth making, and one goat tells you to skip
A third stop has to clear $20 before it earns a place on your morning. goat does that arithmetic with real drive times, then hands you the stops in order with the aisle numbers already attached.
Saturday · 9:10amworth it
H-E-B Mueller → Target Mueller
- Items
- 6 of 9
- Driving
- 1.4 mi apart · 4 min between
- In store
- 38 min in store
Same intersection, so it's one stop with a short walk. Go before 10 — the D14 endcap gets picked over by noon on Saturdays.
$180.80saved on this stop
Sunday · 11:00amworth it
Costco Southpark Meadows
- Items
- 3 of 9
- Driving
- 6.4 mi · 14 min
- In store
- 26 min in store
Three bulk items, all of them things you rebuy. The detergent alone covers the drive twice over.
$33.20saved on this stop
Skippednot worth it
Walmart Ben White
- Items
- 2 of 9
- Driving
- 9.1 mi · 22 min each way
- In store
- —
$4.10 cheaper on two items for 44 minutes of driving. goat doesn't put a third stop on your list unless it clears $20.
+$4.10for 44 minutes of driving
Neighborhood map — 3 store pins, 2 highlighted routes, 1 greyed out
64 minin store, both trips38 at Mueller, 26 at Costco
$214.00kept, across 9 items$3.34 a shopping minute
1stop goat removedWalmart Ben White, $4.10
The honest part
Is this actually a sale?
A yellow tag is a marketing decision, not a price. Goatavo keeps a twelve-month shelf-price line on the staples you buy — the same feature people use on TVs, applied to chicken thighs and paper towels. Half of what it tells you is that something is not worth buying.
Boneless chicken thighs, H-E-B
No sign, no sticker, no tag
Sep → Aug12-mo low $1.79
It has been $2.49–$2.99 in every month on this line. The last time it broke $2 was 23 months ago, and it held for nine days. There is no sale sign on it — the shelf tag just changed.
Community Coffee, 12 oz, H-E-B
Yellow tag: SALE — save $2.00
Sep → Aug12-mo low $8.99
It has been $8.99 for 47 of the last 52 weeks. The $10.99 it is 'saving you from' ran for five weeks across January and February. goat greys this one out on your list instead of pretending.
Pampers Swaddlers 150 ct, Target
Circle 20% + Subscribe & Save 15%
Sep → Aug12-mo low $33.60
The floor was $33.60 in March, when the same two offers came off a $51.69 shelf. This is 34% off — $1.19 above that floor. At three packs a month, two now is about three weeks of cover.
Bounty 12 mega rolls, Target
Red tag: BUY 2, SAVE $3
Sep → Aug12-mo low $23.49
Same box, same price, but the sheet count dropped from 147 to 120 in March. Per sheet that is 17.0¢ to 20.8¢ — 22.5% more than you paid in February. goat prices your staples per unit, not per box.
Two of the four tags above say SALE. Neither price has actually moved — the coffee since February, the towels since March, when the box went from 147 sheets to 120 and kept its $24.99.
Wednesday, 6:00pm
Six things worth buying, one worth putting back
One email and one screen, ranked against your list and your history rather than against what a brand paid to promote. The seventh row is the one nobody else sends you: something you were about to buy that isn't actually cheap this week.
What's actually worth buying this week?
Six things on your list hit a real low: chicken thighs at $1.79/lb at H-E-B (12-month low), the Dawn refill at CVS is free after ExtraBucks, and the diapers you buy are 34% off at Target with the Circle offer stacked on S&S. Skip the coffee — it's 'on sale' at the same price it's been all year.
Dawn Ultra refill, 56 oz
CVS · aisle 4 · limit 1
Free after $7 ExtraBucks. The bucks reset Sunday — this is the only real deadline in your week.
$0.00$6.99100%
Ninja air fryer, 4 qt
Target · Mueller · aisle D14
Final markdown, 4 on the shelf, confirmed by 38 people. You put 'air fryer' on your list in June.
$17.98$92.7881%
JanSport SuperBreak, navy and black
Target · Mueller · aisle G14
Two packs at the first back-to-school markdown, $11.99 each. The 70% wave on Sept 8 won't have navy.
$23.98$55.9857%
Skechers kids' sneakers, 13C & 2Y
Target · clearance rack C08
Both of your sizes are in the run. Six pairs left as of 41 minutes ago.
$14.99$29.9950%
Boneless chicken thighs, 10 lb
H-E-B · Mueller · meat case M2
40% off reads modest. The 12-month line says it is the floor — buy for the freezer, not for Tuesday.
$17.90$29.9040%
Pampers Swaddlers, size 4, 150 ct
Target · aisle B21 · stack
Circle offer on top of Subscribe & Save. $0.23 a diaper, against the $0.35 you paid in June.
$34.79$52.9934%
Community Coffee, 12 oz
H-E-B · yellow SALE tag
Skip. It has been $8.99 for 47 of the last 52 weeks. The tag is doing the work, not the price.
$8.99not a sale
The only clock on this page
CVS ExtraBucks from last week expire at the Sunday reset. That is the one thing on your list with a deadline.
The Me tab
$1,412 in twelve months, mostly in $12 pieces
Nobody saves a thousand dollars in one heroic afternoon. It arrives as $12 on chicken, $9.50 on detergent, $32 on two backpacks in the right week of August. The Me tab keeps the running line so you can see it happening.
Saved, last 12 months$0
August alone+$0
Best week$214
Saved per month
August is the spike every year: two backpacks, two pairs of shoes in two sizes, and the air fryer that finally died. September and October are flatter, and that is fine — the line is supposed to be boring most of the time.
Groceries & staples
43% · the boring half, every week
Kids' clothes & shoes
23% · almost all of it on clearance racks
Household & paper
17% · unit-price switches, not coupons
Back-to-school
11% · one August, two kids
Everything else
6% · the air fryer, mostly
What goat thinks it knows
“Olaplex No.4, about every seven weeks. Size 4 diapers, roughly three packs a month. Two kids, shoe sizes 13C and 2Y as of August.”
Delete button on every lineThe effort
No binder. No clipping. Four minutes.
This is the number that matters more than the savings, because it's the one that decides whether you're still doing this in March. Three touches a week, none of them longer than the time it takes to boil a kettle.
Sunday night40 sec
Dump the list
Type it the way you'd say it — 'diapers size 4, 2 backpacks, chicken thighs'. No brands, no barcodes, no clipping.
Wednesday 6:00pm2 min
Read the digest
Six things worth buying, one flagged as not-a-sale. You tap the ones you want; the rest disappear until next week.
Saturday morning90 sec
Follow the trip
Two stops, in order, with aisle numbers. Check items off as you go so next week's prices get smarter.
The coupon-binder way
With goat
Finding the deal
BinderFour Facebook groups, a coupon blog, and a Sunday circular
With goatSix items in one digest, ranked against your actual list
Knowing it's real
BinderThe word 'SALE' on a yellow tag
With goatA 12-month price line and a flag when the tag is lying
Clipping
BinderA binder, scissors, and three apps that each want a login
With goatThe Circle offer and the S&S discount are already applied in the total
Deciding where to go
BinderGuesswork, or a third trip you regret
With goatTwo stops with drive times, and a third one goat tells you to skip
Time per week
Binder2 hr 30 min, most of it on a phone at 10pm
With goat4 minutes, 10 seconds
Your stores, mapped first.
Four minutes only works if the shelf data near you is right. Tell us where you shop and your chains get mapped before launch day.
Staples you rebuy
“Help me find a good deal on shampoo”
The boring half of the cart is where the money actually is — shampoo, detergent, wipes, paper. goat knows your cadence, so it doesn’t tell you about a deal on something you bought nine days ago. It tells you in week six, when you’re about to run out anyway.
CadenceOlaplex No.4 — you rebuy about every 7 weeks
Unit price$1.91/oz at Target vs $2.16/oz for the Costco 2-pack
The stackSubscribe & Save 15% + RedCard 5%, applied in the total
The honest bit$16.20 is the lowest in 14 months — and it holds ~3 weeks
Help me find a good deal on shampoo
You buy Olaplex No.4 about every seven weeks. It's $16.20 at Target right now with Subscribe & Save plus RedCard — that's 46% off and the lowest it's been in 14 months. The 2-pack at Costco works out to $18.40 a bottle, so Target wins unless you want a year of it.
Olaplex No.4 bond maintenance shampoo bottle
Olaplex No.4 · $16.20
Target · was $30 · 46% off
Anything cheaper that actually works?
The community rates K18 and Redken Acidic Bonding as the closest at this price. Acidic Bonding is $12.80 at Ulta with the 20% code that's live until Sunday. 412 people in Hair have compared the two — 61% stayed with Olaplex.
Olaplex No.4 bottle on a bathroom shelf, morning light
The same cadence math runs on razor cartridges, dish tabs, coffee and dog food. Six staples tracked by default; add your own with one rule.
The calendar
Back-to-school is four windows, not one weekend
Retail markdown schedules are boringly predictable, and every family pays for not knowing them. These are the four that move the most money in a household with two kids — with the dates the beta cohort actually bought on.
JanSport SuperBreak backpack, navy, three-quarter on white
Aug 4 – Aug 17
Backpacks, but only the ones that sell out
Target's reset takes the SuperBreak from $27.99 to $11.99 in the first week of August, then to 70% off on Sept 8 — except navy, black and anything Pokémon, which are gone by the 20th. goat tells you which colors to buy now and which can wait.
$32.00saved on two SuperBreaks
Crayola 24-count crayon box on a picked-over school supply shelf
Sept 8 – Sept 22
The 70–90% supply week
Crayola 24-count at $0.24, glue sticks 10 for $1.00, wide-ruled composition books at $0.17. Buy next year's here. Two kids' worth of supplies came to $11.40 last September.
$0.24Crayola 24-count, Sept 12
Halloween costume rack marked down, big-box seasonal aisle, wide
Nov 1 – Nov 6
Costumes at 50%, then $4.99
Kids' costumes hit 50% on Nov 1 and land at $4.99 by the 5th. Buy one size up. goat already knows your kids' sizes from the sneakers you bought in August.
$4.99size 5–6 costume, Nov 5
Kids' puffer coat size 5T, flat lay on light surface
Jan 2 – Jan 14
Next winter's coats, this January
Kids' outerwear goes 65–75% off the first week of January. A 5T puffer hit $9.97 at Old Navy on Jan 6, while this year's 4T was still $34. goat puts next year's size on the list, not this year's — that's the whole trick.
$9.975T puffer, Jan 6
The trick nobody tells you: buy the next size. goat carries your kids’ sizes forward from what you actually bought, so the January coat rack shows you 5T when this year’s coat is a 4T. That’s the clearance engine pointed at a household instead of a reseller.
Lock founding pricingFrom the beta
Two households, four hunters, one list screen
The beta skewed toward hunters — resellers, churners, penny-list regulars — and they use the same list screen you would. The cohort that surprised us was the other one: households who touched the app three times a week and still cleared four figures.
0on the launch list
$1,412median first-year saving
4 minmedian weekly time in app
52kin the Grocery community
“I gave goat my list. It priced all nine things across three stores and told me which two trips were actually worth making.”
pe
pennywise
Two kids, one budget · Phoenix, AZ
$1,412 saved this year91% accurate
“It tells me when the 'sale' is the same price it's been all year. I trust that more than the deal itself.”
ca
cartsmart
Grocery run captain · Tampa, FL
$61 a week, average89% accurate
“I was in four Facebook groups, two Discords and a text thread. Everything I actually used is one feed now, and the aisle number is right.”
ai
aislewalker
Runs a clearance route · Austin, TX
$3,140 saved this year97% accurate
“The list used to be a blog post with 400 comments. Now it's scannable and mapped to my four stores.”
on
onecent
Penny list regular · Nashville, TN
140 confirmations95% accurate
“The comps are on the card. I stopped opening a second app to work out whether a $17 air fryer was worth the drive.”
fl
flipcity
Full-time reseller · Columbus, OH
$828 profit in August94% accurate
“Nine minutes of warning is the difference between a pair and a screenshot. I cancelled three cook groups.”
so
soleful
Drop hunter · Newark, NJ
22 hits last month93% accurate
The Grocery room posts about 204 times a day. See what the community looks like.
Before you join
The questions families actually ask
Do I have to become a coupon person?+
No. There is no binder, no clipping, no envelope system. You type a list the way you'd say it out loud, and once a week you get six things worth buying. If you ignore the digest for a month, the list is still there and still priced.
Is this going to send me twenty notifications a day?+
One digest a week, Wednesday at 6pm, and that's the default. Everything else is opt-in per item — you can ask goat to tell you when the diapers you buy go under $35, and it will tell you that once, when it happens.
What if the price is wrong when I get there?+
Every shelf claim carries a timestamp, a confirmation count and the accuracy score of whoever posted it. If a price is more than a few hours old, goat says so instead of pretending. And when you check an item off and it rang up differently, that correction goes back into the data.
I only shop at one store. Is this useless?+
No — most of the $1,412 in the beta cohort came from timing, not from driving. Buying the thing you already buy at its 12-month low, in the week it's actually low, is most of the saving. The store comparison is the part you can ignore.
How does it know what I buy?+
From your list, and from what you check off. The Me tab shows you exactly what it thinks it knows about you in plain language — 'Olaplex No.4, about every seven weeks' — with a delete button on every line.
Does it cost anything?+
The list, the weekly digest, the price history and the trip plan are free. Pro lifts the caps — instant alerts instead of the weekly batch, unlimited live store checks. Founding members lock the launch price for as long as they keep the account.
Still deciding? Check whether your stores are covered — 82 chains, 58 with shelf-level data.
The rest of it
Same app, whenever you want to go deeper
Nothing here is required. The list and the weekly digest work on their own — these are the doors you can open later, on the week you feel like it.
Launching this fallYou already buy the groceries.
You already buy the groceries.
Stop overpaying for them.
One list, one email a week, two stops on a Saturday. The week above was this household's best — $214.00 in one run. The year came to $1,412, and August alone was $284 of it.
- ✓A launch date before it's public
- ✓First wave of invites
- ✓Your city in the first data wave
0 already in line